Earlier this week, I talked about the D2C consumer products sector and how it has exploded over the last decade. Another contributor to that explosion are crowdfunding services like our portfolio company Kickstarter that allow entrepreneurs to launch their products and quickly get feedback and funding for them.
The Gotham Gal has made a number of these D2C investments and one of my favorite of hers is Misen, a D2C manufacturer of cooking products.
They launch their products on Kickstarter and then take them to market direct to consumer over the Internet, thereby taking out the cost of the retail channel which allows them to sell high end products at mid-level prices.
They have a product launch on Kickstarter right now called the Misen Non-Stick Pan. I backed it earlier this week and the project funding ends this weekend.